This editorial set out to capture the rhythm of a London fashion girl mid-commute - polished yet hurried, with the city’s early-morning energy woven through every frame.

Cart handled art direction and production, pulling together a tight, fashion-led team who instinctively understood the mood. Shot on the streets of London over a single day, the focus was on natural movement, texture and that effortlessly rushed feeling unique to the city.

The final stills and video feel dynamic and considered, fashion-first, with London’s pace subtly driving the narrative.