Cart partnered with De Roms to help define a distinctive visual identity for the jewellery brand - crafting imagery that felt editorial, emotive and closely aligned with their ethos of self-expression and storytelling.

We led both art direction and production on a one-day shoot, balancing creative ambition with start-up-friendly efficiency. Keeping the team intentionally lean, we worked across digital and film with a single model to capture intimate portraits alongside elevated still-life imagery.

The result was a cohesive set of assets that felt instantly recognisable and launch-ready, giving the brand a confident visual foundation to grow from.