Chad Valley needed bright, joyful imagery for Argos - visuals that showed their toys being used naturally by children in the correct age ranges, ready for product pages and web use.

Cart led art direction and production, developing a colourful monochrome concept that allowed each toy to stand out clearly. Over several weeks, we sourced age-appropriate models, assembled a child-savvy crew, secured the studio and managed all sample and set logistics.

Shot over six days with a lean, experienced team, the final assets were delivered promptly following post-production - ready to go live across Argos’ platforms.