Tu wanted a series of employee-generated videos to showcase their Autumn range - content that felt genuine, warm and rooted in the people behind the brand.

Cart stepped in to lead production and shoot the content, coordinating eight Sainsbury’s employees from across the country for a single, efficient shoot day at their London HQ. A small, agile crew kept the process relaxed and on-brand.

All eight videos were captured in one go, with raw files handed over seamlessly to the in-house team for final editing.