Tu commissioned Cart to produce campaign imagery and social content for a Reaktiv drop, fronted by Oti Mabuse. These assets were designed to work across in-store, online and social.

We oversaw production from start to finish, onboarding a full crew, sourcing the studio, building a clean, sporty set and coordinating samples, all carefully scheduled around Oti’s existing commitments.

The shoot was completed in a single day, capturing stills and video back-to-back, with polished final assets delivered following post-production.