tu spring/summer 2025.
Brief: To shoot Tu's latest spring/summer collection on location in South Africa, capturing distinct moods across men's, women's and kids' clothing ranges.
Our role: Casting and shoot planning for an international production, ensuring the right talent, logistics and schedule were in place ahead of a 1-week shoot abroad.
The result: A full set of images and video delivered for use across Tu's in-store touchpoints, website and social channels.
