chad valley.
Brief: To bring the latest Chad Valley toy range to life with age-appropriate children in a colourful, playful world - imagery that needed to feel joyful, energetic and on-brand.
Our role: End-to-end production and art direction, leading the creative concept and managing every element of the shoot from casting through to delivery.
The result: A full set of campaign images now live across Argos stores nationwide, their website and social channels.
