beauty confessionals.
Brief: To create something genuinely different for the beauty space - a confessional-style content format inspired by reality TV (think The Kardashians or Real Housewives) that taps into the growing appetite for serial, character-led social content.
Our role: End-to-end production, bringing the concept to life through crewing, casting, locations, budget & schedule management, all the way to final delivery.
The result: 2 reality-inspired videos showcasing Laneige and Gisou.